FACEBOOK PIXEL CHECK GOOGLE CHROME CODE

Track when items are added to a shopping cart (ex: click, landing page on Add to Cart button). Below is a list of those standard events and how they are used. They cover the vast majority of events most advertisers are looking to track. All of which can be classified into two groups: standard events and custom conversions.įacebook has a lengthy list of prebuild standard pixel events. The Facebook pixel collects data on various events. Now you have a new audience of people who “look like” your ideal customer persona. It then searches for other people within the platform who share similar interests, likes, and demographics. Facebook starts by gathering data on the people who have already visited your website. Lookalike Audiences are a great way to expand your potential customer base. Knowing how many people have converted is one thing but some of the most powerful data can be found in the people who didn’t convert. Tracking conversions are key to understanding the success of your Facebook marketing efforts. For example, if you deliver an ad with the goal have someone sign up to your digital newsletter the conversion would be the user subscribing. In fact, Facebook remarketing ads get 3X the engagement then regular Facebook ads!Ī conversion is when a user performs the intended action of your marketing campaign. This can significantly improve engagement rates. It allows you to craft copy, creative, and an offer that speaks directly to the product/service they showed interest. Knowing exactly who your audience is can prove to be very powerful. You can deliver ads to that audience while they scroll through their Facebook newsfeed, view what their friends are up to on Instagram, or while they check Messenger inbox. Remarketing is a clever way to reconnect with those visitors. But, the fact that they landed on that page proves that they do have some interest in that particular product/service. For whatever reason, they did not make an immediate purchase or inquiry during that visit. Let’s say someone visits a particular product/sales page on your website. There are many different ways this data can help optimize your Facebook campaigns. The Facebook pixel allows you to gain more insights into your audience, and track the effectiveness of your paid social media efforts. It tracks the actions and behaviors of that visitor and communicates that data back to Facebook.

When installed correctly the pixel begins to fire when someone visits the site.

FACEBOOK PIXEL CHECK GOOGLE CHROME CODE

This code is provided to you by Facebook which is then added to your website. The Facebook pixel is an analytics tool that comes in the form of code. This tool will allow you to optimize and fine-tune your ads in order to get the most out of every dollar you spend. If you are currently advertising on Facebook, or if you plan to in the near future, having a Facebook pixel on your website is a must.

Facebook pixel check google chrome